Executive Job Offer #3323
CMO - USA, New York

Job Description:

The Chief Marketing Officer(CMO) is a strategist with proven success in marketing and oversees the Company’s marketing for Fortune 1000 brand client prospects.

This position is responsible for the development, sell-through and performance of all lead generation programs including content, strategy, creative development and project management.

This role works to develop the Company as an industry and thought leader – spreading brand and product awareness in key forums as identified by the Executive Team.

This individual is responsible for recruiting collaboration, training and developing team members into a highly efficient, productive and results oriented department.

Job Responsibilities:

Requirements/Responsibilities:

• Responsible for developing and maintaining marketing plan and executing on plan including:
- Goals - Marketing goals for the organization for each year – with proper focus and benchmarks defined
- Strategy – Definition of Target Markets and Value Proposition;
- Tactics – Brand, Communication and Incentives;
- Implementation – All infrastructure, processes and scheduling;
- Control – Evaluation and analysis.

• Responsible for product awareness to prospects and clients, including go-to-market strategy for new features and product announcements.

• Build brand as a clear leader in the industry.

• Develop new templates, processes and models for large-scale sub-account marketing execution.

• Responsible for mentoring and building a team as the department continues to grow.

Qualifications & Experience:

- The ideal candidate should be a Marketer to Marketers.

- Have Experience in start-up environment.

- Have demonstrated success in digital and traditional marketing in B2B for developing a “lead generation engine” for business development.

- Having experience in marketing cloud-based software (or other types of software platforms) would be an advantage.

- A builder with proven ability to build marketing departments and establish well-organized, high-performing cross-functional teams.

Areas of Expertise:

• Marketing Strategy: Strategy development, messaging and positioning, branding, ROI analysis, research.
• Demand Generation: Inbound marketing, outbound marketing, account-based marketing, nurture programs.
• Thought-Leadership: Content marketing, messaging, public relations, analyst relations, writing.
• Product Marketing: Competitive analysis, product requirements, go-to-market plans
•Traditional and Digital Planning and Execution: SEM, SEO, email, print, social media, direct mail, events.

Duration:

Permanent position - Full time

Start Date:

Q3 2024

Company Profile:

The company provides an hyper-local marketing platform that helps brands in any vertical manage and govern their marketing campaigns and programs.